Are You at Risk of Being “Uberized”?

If you’re like many Business Owners and Leaders you probably feel pretty good about the position you hold in your market… so did the taxi cab companies and drivers before Uber became a reality. Now they are scrambling and trying to find a way to survive… even to the point of trying to get political help in different cities to stay afloat.

Disruption and Commoditization have impacted virtually every industry today. There probably isn’t a single industry that hasn’t been impacted by a disruptive organization entering their market and stealing some of their market share. Uber is an excellent example but there are many others that have been equally disruptive. Companies such as LegalZoom have taken billions of dollars away from attorneys over the past several years. They captured and disrupted a document and transaction-based business and turned it into a commodity by substantially lowering the pricing of document preparation… impacting attorneys all over the country.

Amazon was an early disruptor to the entire book business… taking significant market share away from Barnes and Noble and Borders who were recognized giants in the book industry. And we certainly can’t forget about Blockbuster’s demise when Netflix entered the market. They were the unquestioned dominant leader in video rental and were virtually replaced overnight by an unknown company with a new disruptive business model that matched the needs of customers at substantial savings.

Even though these examples are in completely different industries there is one common thread that runs through all of them… they didn’t believe anyone could disrupt their dominance in their market. While it’s awesome to believe in your product or service, it’s dangerous to think there isn’t someone waiting in the wings to take away your position. Unlike any other time in history, we are now seeing new companies coming into traditional industries from many unrelated areas and establishing a disruptive model and capturing significant market share. This trend is only going to continue now that it has shown massive success over the past few years. So what can you do, as the leader of your business, to either avoid or minimize the impact of this potential disruption?

While commoditization is difficult to combat with products and services over a long period of time, there is at least one alternative that appears to withstand the test of time and delivers differentiation in the market… your CUSTOMER EXPERIENCE.

It is difficult to continually come up with new products and services to satisfy the ravenous appetite customers have today. Just when you think you have the best and leading edge product or newest service, someone comes in and “one-ups” you and takes away the leading spot. While you might remain there for some period of time, it is difficult to remain at the top for extended periods of time. Apple is one of the few that has been successful at this… but it took them many years of living in the shadow of Microsoft and others before they became the dominant leader. Today, Microsoft is in this unenviable position and trying to fight their way back to the top… especially in the race for the Cloud.

But these are behemoth companies… not the SMB market. They can throw billions of dollars at innovation and products and hope they find a winner. The small and mid-sized business (SMB) can’t be this frivolous with their cash and making too many product/service mistakes can wipe out a business before anything comes to fruition. The proven alternative to this madness is to focus on the ONE THING that is completely in their control to design and deliver… their CUSTOMER EXPERIENCE.

Customer Experience has both short and long term advantages. It is something that can be created and implemented within the year but last for many decades to come when implemented properly. And by properly I’m not talking about telling all your employees they need to be nicer to the customer… that never works for the long term… every company can be nice to their customers if they try. This isn’t the answer… this isn’t the differentiator… but it’s on the right track.

Creating a customized CUSTOMER JOURNEY that is built upon a very well defined Customer Experience Process (something we call Customer Experience Mapping) is what allows companies to reap these rewards for many years into the future. Think Disney… they created “the happiest place on earth” and continue to deliver this experience year after year after year. This didn’t happen by holding a meeting and telling all their employees and characters to be nicer to their guests… it happened because they have a very well defined Customer Journey that is built on a foundation of a well-designed and executed Customer Experience.

Nordstrom did the same thing many decades ago. They started selling shoes… then clothing… all at high prices. But they started with a very distinct process inside the organization for delivering an incredible customer experience day in and day out. Zappos followed this same model… sold shoes… one of the ultimate commodities in the clothing industry… and they dominate today. They don’t give discounts and silly things like “one day only” sales (every day)… they simply deliver a remarkable Customer Experience to every customer every day… and their customers love to buy from Zappos. And it has worked out pretty well when you consider they went from zero to over $1 Billion in revenues in less than 10 years and were sold to Amazon for more than a billion dollars. Not a bad model if you ask me.

One way to avoid being COMMODITIZED and losing customers is to design something even new entrants can’t copy… the experience you offer. If your Customer Experience is so incredibly amazing and remarkable… WOW… every single day with every interaction, this creates immediate differentiation and a long tail of success. It is the ultimate weapon against commoditization or even new entrants into a market. For a new disruptive entrant to take away market share they would need to be so much better and cheaper than anything you offered… which is difficult to do today. And for those of you that are saying to yourself right now, “Yea but we’re different, we do a good quality job and treat our customers well so we aren’t at risk,” I would offer you some instant advice… take the blinders off and get real with looking at your business. This is living in a fantasy world… this isn’t looking at your company from the eyes of your customer… they are seeing something very different. And if someone came into your market today and offered a completely different (and awesome) experience to your customers at or below your price they would be gone in a heartbeat.

Achieving long-term dominance doesn’t happen by “being nicer to your customers” and thinking you have created differentiation… you haven’t. Being CUSTOMER OBSESSED and creating a process based CUSTOMER JOURNEY that has a well laid out and documented CUSTOMER EXPERIENCE PROCESS at the heart of it is what will help you avoid being “Uberized.” This strategy gives you differentiation, uniqueness, and a special place in your customers heart and mind… it gives you the “long tail” of success.

I would strongly and passionately encourage you to learn more about why and how this is completely different than what you are probably doing today. If there was ONE THING TO FOCUS ON IN 2017 it would be to create a strategy based around a well-planned Customer Journey which incorporated an incredibly awesome Customer Experience by Mapping out all the experiences your customer will receive when they interact with your business (there are usually over 20 for most companies in the SMB market). If this is of interest and you want to learn more, let’s grab coffee and I can share how some of the best companies in the world have followed this path… for decades… and still dominate in their industries. I think you will find it a fascinating discussion…

Posted in Uncategorized | Comments Off on Are You at Risk of Being “Uberized”?

The Best Way to Learn Something New

When learning something new, the quickest easiest most successful way is to find a great coach and mentor. Recommendations are great, or Google the trainer you have in mind especially if the training involves the internet.

If you are learning anything, driving, hobbies, or even setting up a business expert advice to copy is the best way.

You need someone on hand to answer questions, offer training and monitor progress to make sure actions are followed in the right manner. Tutors work in schools, colleges and universities to teach and guide students, apprenticeships work in a similar way. Online language courses are guided with sound tracks to test yourself. Nurses are trained in hospital with supervision from superiors, in virtually all areas of life people are advised by others. Imagine athletes perfecting their style, golfers wanting to improve their swing without a coach. They may be picking up bad habits that are hard to correct in stance or execution. the same applies to most forms of learning, even learning a language, there is usually a voice operated system to copy.

So you need to be sure the coach you have chosen is honest and trustworthy and that they offer training that suits your learning style. Video is good as you can stop and start the video as you attempt to copy the actions. which is probably why YouTube videos have become so popular. However you also need direction to guide you through the learning process

There are currently 2,000,000,000 people daily searching Google for ways to work at home. A growing popularity of the internet, the growth of the relatively new industry and the fact that computers are included in the curriculum for schools. Most families now have laptops and other similar devices.

Franchises have always been popular because of the higher success rate that support gives the venture. The training the supervision and the system to copy. Internet marketing with a good coach and mentor works in a similar way without the extortionate expense of many franchises.

I am very lucky I found a great coach when I set out to develop an online business, it made my learning curve much faster and simpler. I didn’t feel so isolated or overwhelmed. Not only did I have a coach but the comradeship and support of others learning too. Another advantage is regular training and a great range of best-selling products provided for your customers and whilst you are learning the techniques you can earn commissions too. I found it much simpler than attempting to learn it all by my-self, source best-sellers and service my customers, when much of it was done for me.

So if a new venture appeals to you look out for a great coach, take a look at magazine racks for topic ideas and enjoy your new venture.

Make 2017 a year to remember!

 

Posted in Uncategorized | Comments Off on The Best Way to Learn Something New

How to Get What You Want in 2017

It is almost 2017 and time to start thinking about those New Year’s resolutions but the problem with New Year’s resolutions is that so few people actually achieve them. Why is this and what can you do to make sure you actually get what you want in 2017?

1. Write Down Your New Year’s Resolutions and Set SMART goals

The first step towards achieving what you want is to actually write it down and turn resolutions into goals. An unwritten resolution is quickly forgotten and unless you have some written, specific goals chances are you are just going to be wandering. SMART goals are specific, measurable, attainable, realistic and time-bound. In other words, say exactly what you want to achieve, by when and have ways of measuring how you are getting along. 2. Develop Habits and Consistency

Another problem that often occurs with New Year’s resolutions is that people do not form habits and develop consistency in those actions that are going to get them there. For instance, if you want to lose weight, it needs to become a habit to exercise and eat healthy foods. They say it takes 21 days to develop a habit but it is actually better to consistently stick to it for 63 days to ensure that the habit is well entrenched into your lifestyle before taking any breaks. Not all habits need to be done every day but you do need to be consistent in doing those things that will get you towards your goal.

3. Track and Measure

Set smaller goals and ways of measuring how you are making progress towards your major goal and then track these. Start by tracking those habits that it will take to get you there – how many times have you exercised this week for example. As you are tracking you will see how even the small steps count and will be more motivated to keep moving towards your major goal.

4. Stay Positive

Your mindset has a huge role to play in whether you are going to achieve your goals or not. Always try to remain positive and think positively. Focus on what it is you want but don’t beat yourself up over setbacks or slip ups, you will get times where things don’t go perfectly or you may have a setback but just keep going and you will get there.

Instead of just setting some New Year’s Resolutions for this next year why not turn them into actionable goals, develop habits that will help you achieve them and track these consistently. Keep positive and all the best for achieving whatever it is you want to achieve in 2017.

Posted in Uncategorized | Comments Off on How to Get What You Want in 2017

How Can I Set Up An Online Business?

If you’ve been considering setting up an online business you’ve most likely been motivated by sheer volume of buying and selling that is now taking place on the internet.

More and more people are buying products and services online. And if you set up your own online business you can claim your cut of this expanding marketplace. Here are the 5 steps to follow to set up an online business.

1. Pick Your Market

If you’re going to set up an online business your first task is to determine what type of business it’s going to be. Are you going to sell products or services? You can sell your own products or you can sell products produced by other businesses who will pay you commissions on your sales. Or you may choose to set up a membership website or offer teaching and coaching services online.

Getting a website online isn’t as complicated as you may think. Initially you’ll need to purchase a name for your website (known as a domain name). Next you need to ‘rent’ some space on the internet (known as website hosting). Lastly you’ll need a software package that will make it possible for you to put written text, images, videos etc onto your website. There are many website building programs available that make this whole procedure very easy.

3. Get Visitors To Your Website

When you website is online you have to get potential customers to visit it. There are two main ways to do this. You can use free website traffic techniques or paid website traffic techniques. Both have their pros and cons and the most effective traffic tactic to use a mixture of both.

4. Develop A Customer List

It’s doubtful that your website visitors will want to buy anything from you on their first visit to your website. They may visit your website and never return. But obtain a visitor’s email address with a special email capture form, you can remain contact with them via email. Your emails can keep them informed about your business and encourage them to return to your website. If you offer something of value for free in return for someone’s email address they are more likely to give you their email address. This can be something as straightforward as a free report or eBook that is relevant to your industry.

5. Provide Value

The content material on your website and in your emails, articles or blog posts has to be more than continuously trying to sell. When you provide high quality, useful information to your target audience will come to know, like and trust you. Your prospective customers will then be more willing to buy from you and continue to be as loyal customers for many years.

Posted in Uncategorized | Comments Off on How Can I Set Up An Online Business?

Autodesk : Top 4 New Features

Autodesk introduced AutoCAD 2017 in March 2016 aiming to help its users stay at the forefront. This latest release lets you work quicker and smarter across connected desktop and mobile solutions, create personalized design experiences, easily team up with colleagues, and stay updated with the latest features and updates. AutoCAD 2017 also includes AutoCAD 360 Pro, a mobile app that allows users use AutoCAD on the go. The latest version addresses several user functionality requests and delivers features that enhance everything from workflows to graphics processing. According to Autodesk, several AutoCAD users globally will be benefitted by several enhancements that have been added in the latest version, such as enhanced 3D printing, new features such as ‘smart centrelines’, share design views on cloud and improvements to PDF handling features.

In the updated features of the 2017 version, PDFs have been added to the supported ‘import file’ formats. As a result, users can import geometry, True Type text and raster images from a PDF file or underlay into the current drawing as AutoCAD objects. Also, the centerlines and center marks get updated accordingly when users move associated objects. Learning content and product updates are seamlessly delivered to help users get the most out of new features with Autodesk Desktop app, an application that substitutes Autodesk Application Manager. Here, users also tend to get the latest security patches and updates for all 2015, 2016, and 2017 versions of Microsoft Windows based Autodesk products. Now, let’s discuss the top 4 new features that Autodesk has included in its AutoCAD 2017 release. Top 4 New Features in Autodesk AutoCAD 2017

Enhanced 3D printing

Utilising the new Autodesk print studio you can create a 3D print ready file and directly print it in nearly all types of 3D printers. This 3D printing tool is offered by spark technologies and is available for 64 bit machines only. To make full use of this tool, you need to go to AutoCAD 3D modelling workspace and select print studio tool from 3D print panel of output tab. If it’s the first time you are using this tool then a prompt will appear from where you can download this tool. After you’ve downloaded and installed, click on print studio again and click on watertight or closed mesh object from your drawing which you want to use for 3D printing.

Smart Centrelines and Centre marks

This new AutoCAD release lets you to easily add centre lines and centre marks to the geometry. Likewise, you need to type the command ‘Centremark’ and click on circular object to create the centre mark, you can use this command to make a centre mark on circle, arc and fillet. Share Design Views on Cloud

Now, you can directly share files with users who don’t even have AutoCAD using A360 cloud account and all they require is a web browser for accessing shared drawing. In order to share a drawing, ensure that you’re logged into your Autodesk 360 cloud and your drawing is saved.

Co-ordination Model

In AutoCAD 2017 coordination model functionality has been improved with support for object snaps. Attach a Navisworks or BIM 360 Glue model to your AutoCAD drawing so you can view it as an underlay. Then just use the standard AutoCAD endpoint and center object snaps to snap to exact locations as you create and edit your design based on the attached models.